The problem
Vandalia had two front-desk staff fielding 90+ phone calls a day, half
of them just to ask about openings. After-hours owners were
leaving voicemails that never got returned, and the clinic was
losing new pet families to the chain across the road.
What we built
A clean five-page site fronted by a real-time availability widget tied
to their existing practice software. The widget knows which
appointment types need a vet vs. a tech, and only shows slots that
actually fit. Confirmations go out by SMS; reminders run on a
schedule the front desk can edit themselves.
We also added a tiny "is this an emergency?" branching question at the
top of the booking flow, which routes urgent cases to the on-call
number and everyone else to self-serve.
The outcome
Phone volume dropped 40%, missed enquiries dropped with it, and the
front desk got their afternoons back. New-patient signups went up
22% in the first quarter because parents could book a first visit
at 10pm without waiting for Monday. Lighthouse: 100. Average
load: 0.4 seconds.